With the explosion of social media particularly Facebook and Twitter, most organizations have decided to get on to use them in their marketing eforts. However, social media will not automatically lead to closing sales; or generate leads! It is not a quick/cheap fix for your marketing needs!
Social media marketing is more than just posting sales pitches to Twitter and Facebook. It is all about building relationships or engaging with your audience, and getting to know your market. This is known as relationship marketing. Social media has become a huge part of people’s everyday lives and so is a great tool for marketing if used right..
With over one billion people one Facebook alone, it won’t be a surprise if your clients and prospects are already there. They’re having conversations, they’re asking for answers and they’re talking about you!
Wouldn’t you like to hear what they’re saying? Wouldn’t it be great if you could get in on those conversations, find out what they’re looking for and then give it to them? How much more business would you be doing if your clients and prospects felt personally connected to you and honestly believed you had their best interests at heart?
Too many businesses these days are signing up for Twitter and Facebook without clear idea of what they are aiming to achieve. They just open accounts and start posting! This is very wrong and will not guarantee success.
Before you can start using social media for marketing, you need to:
- Understand who your target customers are
- Understand what are their needs
- Have a clear message
- Have a goal
- Know how to measure your success
- Understand the tools available to you to assist in meeting your goals
This means that you need a plan or roadmap and skills to help guide you through as you use social media market your goods and services.
Extra Money Techniques would love to help you create a plan or roadmap that help you become more engaging with your customers; reach more prospects or potential customers and succeed with social media marketing effort. We will also provide you with the tools that will help you engage your target market and achieve ongoing communication with potential prospects, current clients and industry influencers with little within a short time. We will help you learn what others are saying about you and direct those conversations to enhance your online reputation.
Contact us today for a free consultation and find out how we can help you get past all the noise and join the conversations.